Soften The Fck Up

It was nearly two years ago when I made a conscious decision to broaden my networks away from just business and industry contacts. Whilst my career was heading in the right direction I still had this feeling that something was missing. I wanted to be apart of something that was bigger than just myself.

It was around this time that I started to network with a range of interesting people who were working on projects in the ‘social entrepreneurship’ space. Whilst I was fully aware of the interesting projects in the start-up space I hadn’t heard a lot about social entrepreneurship.

The statistics are simple and shocking, suicide is the leading killer of Australian men. 80 per cent of all suicides in Australia are men.

A new campaign is encouraging men to open up and have the tough conversations with each other in order to make it easier for men to take action then to suicide.

“Better if you’re around” is the name of the campaign out of Australia by the Spur Projects team. 


I’ve had the privilege to work as the Director of Operations for Spur Projects and help coordinate the filming of the video over one busy weekend in Brisbane earlier this year.

This is one of several reasons why my blog has been a little neglected of late as I’ve been so busy ‘making things happen’ that I haven’t even had a chance to document it!

I’d love to hear your feedback about the video and the campaign.

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4 Responses to “Soften The Fck Up”

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