The one crucial element that makes a great recruitment video.

The use of video within recruitment has taken on many forms over the past few years. Organisations have been experimenting with adding them to job ads to provide more context about the organisation, video resumes and even when interviewing which is something that Barack Obama did recently on Google+ when he answered questions in a virtual interview.

But today we are going to look at what makes a great recruitment video from an organisations perspective.

Is it…

  • Budget?
  • Cast and crew?
  • Skills of the editor?

In my opinion all of those are irrelevant. Whilst having all of those factors will make a good video there is one thing that will take the video from good to great.

Authenticity. At the end of the video you want the potential candidate knowing more about what the company is really like, what the culture is like & self-selecting whether or not they want to pursue a career with you.

Because at the end of the day isn’t that why you film a recruitment video. To help attract not only the best talent but the talent that really want to work for you.

Let me know your thoughts on this recruitment video filmed by some of their employees recently.


So if you’re thinking of filming a recruitment video I’d suggest that before you think of budget, camera equipment and whose going to edit it and focus your energy on this question. What does our company stand for and how do we demonstrate that to potential candidates.

3 Responses to “The one crucial element that makes a great recruitment video.”

  1. judythesweetspot

    I love this! I love it because it is a great example of what the culture is like at Twitter and the potential candidate can get a really strong sense of what it might be like to work at Twitter. For me, the culture of an organisation that I work for is THE most important aspect and often it is only once you have started to work at the organisation that you really understand the culture. If it’s not what you thought it would be when you applied for the role you have a huge dilemma to face.
    Thanks Damon for another super awesome post and keep them coming!

  2. Damon Klotz

    Thanks for the comment Judy. Culture is very hard to effectively communicate through just a job description or a stagnant website.

    Personally I’d find a video useful even if it was to just get an understanding of how the office are designed and how people dress. It can be all those little things about an organisations culture that can make or break an offer for a potential candidate.


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