Tag Archives: Recruitment

The one crucial element that makes a great recruitment video.

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The use of video within recruitment has taken on many forms over the past few years. Organisations have been experimenting with adding them to job ads to provide more context about the organisation, video resumes and even when interviewing which is something that Barack Obama did recently on Google+ when he answered questions in a virtual interview.

But today we are going to look at what makes a great recruitment video from an organisations perspective.

Is it…

  • Budget?
  • Cast and crew?
  • Skills of the editor?

In my opinion all of those are irrelevant. Whilst having all of those factors will make a good video there is one thing that will take the video from good to great.

Authenticity. At the end of the video you want the potential candidate knowing more about what the company is really like, what the culture is like & self-selecting whether or not they want to pursue a career with you.

Because at the end of the day isn’t that why you film a recruitment video. To help attract not only the best talent but the talent that really want to work for you.

Let me know your thoughts on this recruitment video filmed by some of their employees recently.

 

So if you’re thinking of filming a recruitment video I’d suggest that before you think of budget, camera equipment and whose going to edit it and focus your energy on this question. What does our company stand for and how do we demonstrate that to potential candidates.

IKEA Australia Case Study – Now this is how you recruit!

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Welcome to 2012 readers! It’s going to be a big one. You might have heard (read here) that I’m no longer fully working in the HR space anymore… It’s ok though, because I’m still going to be writing cutting edge HR & Recruitment articles & I’m still consulting & speaking in the HR Space!  

Now you may laugh at this cartoon, I know I did, but when you’re looking to hire employees that live & breathe your brand then it’s essential to ensure that your recruitment process identifies who will be a brand advocate & great hire. Now I’m not saying that every single person in the world has to find a job that aligns with their values & beliefs. Sometimes you need a job that pays the bills or is a stepping stone (I’ve had both).

But I’m here to showcase the worlds leading organisations & forward thinking HR & Recruitment practices so that everyone who reads this blog will feel inspired & motivated to go find jobs & projects that they truly care about. That’s why I’m showcasing the latest effort from IKEA Australia.

IKEA, you either love or hate the place. Those of us who love it (like I do) will order the catalogues in advance, highlight the living daylight out of the catalogue & then go around in circles for a day trying to find everything to brighten up your flat, apartment or McMansion.

So if I was the head of HR at IKEA & had been tasked with find a couple of hundred new staff then I’d be wanting to talk to & interview as many of those brand advocates & fans as I could. So how could they have done this?

Ask if they’re looking for a job at the registers?
Pro: After realising how much they’ve spent they might consider taking on a second job. 
Con: Slows down the transaction.

Or they could have done this. Which in my opinion is ingenious.


Pretty neat huh? Let me know of an organisation you know who looks to hire their biggest fans.

#TruAustralia

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Bill Boorman has blown up the traditional conference and thrown away the rule book. His TRU events have become a global phenomena. TRU is now truly global with unconferences having taken place in the United Kingdom, Holland, America and most recently a couple of weeks ago in South Africa and attracted about 220 attendees. Topics are deconstructed and conversation goes where the discussion flows, which is sometimes onto a completely new topic. The focus is purely on the audience. The audience are active participants, there’s lots of discussion, debate, sharing of ideas and opinions, and getting off one’s seat and moving around.

The Recruiting Unconference (#truAustralia)  

The first ever #TruAustralia comes to Melbourne next Friday. To get more people to experience an UnConference and have more concurrent tracks running, Bill has dropped the Un-price to AU$150 +GST – which in my opinion is the best value for money professional development you can buy.

How would I know? Because I led a track at #TruLondon in February this year alongside online megastars Laurie Ruettimann and John Sumser. It was an incredible experience. I learnt more about the industry and the profession in those couple of days then I did in three years at university. The networking opportunities were the best I’ve experienced to date due to the nature of an UnConference and I’ve made life long friends from the experience plus did I mention the fact that I spoke at a conference in London!

There’s no powerpoint and no presenters, only track leaders. It’s worth attending #truAustralia just to see how amazing an UnConference can be. After attending one I assure you that every other conference you attend will never feel the same.

Looking for a Job? Throw away your resume

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This is a guest post by Fauzia Burke, President of FSB Associates

As the needs of our clients increase and FSB expands to serve them better, I find myself looking to hire people. However, this year, my approach is very different. As we are working on branding authors on the web, I am looking for people who can demonstrate that they have the skills to help us market and publicize books in a new way, using social media and web technologies to communicate a story.

What I have found is that a resume is just not enough to get my attention. The job market is tough, for sure, and everyone is looking for an edge. My bold suggestion is that you pretend you don’t have a resume. Think, then, how would you get someone’s attention, how would you tell them your story? Rather than crossing your fingers and sending out a one-dimensional paper resume, I recommend that all job seekers use a variety of social media tools.

One way to stand out to potential employers is to develop a personal story and a personal brand. Today, your online personal brand is much more valuable than your resume.

Before you get started, like all branding campaigns, start with an analysis of your goals.

1. Think about the following questions: What are my goals for generating income? Take time to meditate on the types of things that you enjoy doing, along with the unique set of skills that you possess. How can you parlay these specific talents and interests into landing a fulfilling job for yourself?

2. Who am I? Easier asked than answered, of course, but this question will be presented in each and every interview you attend. “Tell me about yourself.” Make sure that you are able to answer this question with your individual goals and aims in mind. Above all, be authentic, be YOU because there is no competition for YOU.

3. How will my potential employers be able to verify my professional experience and references? Brainstorm about the ways in which you can communicate your assets to potential employers or clients. Maintaining a social media profile is a fantastic way to present your past work experience and professional connections to potential employers.

Here are some sites and services that can help you develop a three-dimensional resume and your personal brand.

LinkedIn
This site enables you to showcase your employment history, professional contacts, and endorsements from peers and clients. Potential employers want to see the extent of your commitment to an industry, as well as the level of respect that you have gained from colleagues and former bosses. Make sure you use a professional looking photo of yourself.

Blog
A blog is a great way to show off your expertise and comment on the latest news in your industry. Of course, your blog posts should be current, well-written and representative of your brand and goals in all ways.

Twitter
Your twitter feed allows potential employers to examine what sorts of things interest you and what sort of information you choose to share with your social network. Become a source of good information and resources for people. Make sure you follow the companies you’d like to work for.

Video/YouTube
Post videos of yourself on YouTube to give employers an idea of your presence and persona. If your personality is your greatest asset, why not show it off?

The idea behind developing an online brand is twofold: to spread the word about you — your story, experience, and your portfolio — and also to allow potential employers to verify your professional history — references, dates of employment, professional recognition. That said, the next time you apply for a job, don’t just forward your standard paper resume. Instead, attach a cover letter with links to your various profiles online. My advice is to replace that dated, one-dimensional resume and bring yourself to life with social media.

I would love to hear about the ways in which social media and personal branding has helped you secure a job or make connections with other professionals in your industry. Employers, have you ever hired someone that you found through the Web? Job seekers, how much time do you devote to maintaining your social media sites and pages?

© 2010 Fauzia Burke

Author Bio
Fauzia Burke is the Founder and President of FSB Associates, a web publicity and social media firm specializing in creating awareness for books and authors. Founded in 1995, FSB’s mission is to give authors an opportunity to promote their work to an eager, targeted audience online. FSB is based in the NYC area.  For web publicity and social media news, follow Fauzia on Facebook and The Huffington Post.

For more information please visit fsbassociates.com.

Recruitment 2.0 – For the Employer

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With changing technologies comes changing demands. As Apple continues to tell us with each new iPhone they bring out “This changes everything. Again.” I think the same can be said about the way we in HR are looking at recruiting all new staff (notice I didn’t say “how we recruit young gen y candidates!” This applies to everyone).

Candidates are expecting more from potential employers and vice versa. So this week I am going to look at Recruitment 2.0 from the Employers perspective.

A standard job ad in the paper was deemed a viable option only a few years ago. But now, in 2010, candidates are asking for more than just an online ad with a  generic organisational summary and role description. Candidates want to see pictures from the office, video testimonials from the organisations leaders & in some cases hearing from the person currently sitting in the role which was recently made famous by the Replace Brie campaign run by AdCorp.

But if an employer is looking for a certain type of candidate such as a creative genius, technological wizz or the like then you have to use mediums and techniques that will appeal to those specific types. An example of this is the search for the next digital dragon. The St. George Illawarra Dragons have used a combination of facebook, twitter, youtube, websites and their constant PR man Wendel Sailor to hunt down a new Digital Communications Coordinator.

By using all these different mediums The Dragons are ensuring that they are appealing to the best in the business. Because who in their right mind would apply for an IT job that was only advertised in the newspaper? Doesn’t exactly scream ‘we are an innovative IT company’ now does it.

With a shifting job market where candidates can become more choosey about where and who they work for Recruitment 2.0 needs to be put on the agenda. When you consider the cost of hiring a new employee, not to mention the costs associated with hiring the wrong employee, I urge you to stop for a second and think about the specific job you are hiring for and what mediums you should be looking at using to ensure a quality candidate pool.

If you have any other examples let me know in the comments or write a blog post about it and let me know!

In an upcoming post I’ll be looking at Recruitment 2.0 from the candidates perspective.

HRockstar strumming out!