Welcome to 2012 readers! It’s going to be a big one. You might have heard (read here) that I’m no longer fully working in the HR space anymore… It’s ok though, because I’m still going to be writing cutting edge HR & Recruitment articles & I’m still consulting & speaking in the HR Space!  

Now you may laugh at this cartoon, I know I did, but when you’re looking to hire employees that live & breathe your brand then it’s essential to ensure that your recruitment process identifies who will be a brand advocate & great hire. Now I’m not saying that every single person in the world has to find a job that aligns with their values & beliefs. Sometimes you need a job that pays the bills or is a stepping stone (I’ve had both).

But I’m here to showcase the worlds leading organisations & forward thinking HR & Recruitment practices so that everyone who reads this blog will feel inspired & motivated to go find jobs & projects that they truly care about. That’s why I’m showcasing the latest effort from IKEA Australia.

IKEA, you either love or hate the place. Those of us who love it (like I do) will order the catalogues in advance, highlight the living daylight out of the catalogue & then go around in circles for a day trying to find everything to brighten up your flat, apartment or McMansion.

So if I was the head of HR at IKEA & had been tasked with find a couple of hundred new staff then I’d be wanting to talk to & interview as many of those brand advocates & fans as I could. So how could they have done this?

Ask if they’re looking for a job at the registers?
Pro: After realising how much they’ve spent they might consider taking on a second job. 
Con: Slows down the transaction.

Or they could have done this. Which in my opinion is ingenious.

Pretty neat huh? Let me know of an organisation you know who looks to hire their biggest fans.