IKEA Australia Case Study – Now this is how you recruit!

Welcome to 2012 readers! It’s going to be a big one. You might have heard (read here) that I’m no longer fully working in the HR space anymore… It’s ok though, because I’m still going to be writing cutting edge HR & Recruitment articles & I’m still consulting & speaking in the HR Space!  

Now you may laugh at this cartoon, I know I did, but when you’re looking to hire employees that live & breathe your brand then it’s essential to ensure that your recruitment process identifies who will be a brand advocate & great hire. Now I’m not saying that every single person in the world has to find a job that aligns with their values & beliefs. Sometimes you need a job that pays the bills or is a stepping stone (I’ve had both).

But I’m here to showcase the worlds leading organisations & forward thinking HR & Recruitment practices so that everyone who reads this blog will feel inspired & motivated to go find jobs & projects that they truly care about. That’s why I’m showcasing the latest effort from IKEA Australia.

IKEA, you either love or hate the place. Those of us who love it (like I do) will order the catalogues in advance, highlight the living daylight out of the catalogue & then go around in circles for a day trying to find everything to brighten up your flat, apartment or McMansion.

So if I was the head of HR at IKEA & had been tasked with find a couple of hundred new staff then I’d be wanting to talk to & interview as many of those brand advocates & fans as I could. So how could they have done this?

Ask if they’re looking for a job at the registers?
Pro: After realising how much they’ve spent they might consider taking on a second job. 
Con:
Slows down the transaction.

Or they could have done this. Which in my opinion is ingenious.


Pretty neat huh? Let me know of an organisation you know who looks to hire their biggest fans.

2011 in review – I sold out The Sydney Opera House!

Welcome to 2012! A year that is going to be full of change and excitement. I’ve got a few posts lined up wrapping up 2011 but in the mean time I thought I’d quickly share some stats from last year for those whose brains lean slightly to the left!

Here’s an excerpt:

The concert hall at the Syndey Opera House holds 2,700 people. This blog was viewed about 8,600 times in 2011. If it were a concert at Sydney Opera House, it would take about 3 sold-out performances for that many people to see it.

Click here to see the complete report.

Future Post Box: Birthday Reflections

The following is a letter to myself that I’ll be sending using Future PostBox – if you haven’t had a look at it then I recommend you do. My mate Lee Crockford put it together and it’s a great tool for both personal and business use. At this time of the year I always start reflecting on the highs and lows of the past 12 months. 

So it’s your birthday. You’re 23 today. Or when you open this letter you’ll actually be 24! Happy Birthday!

What a crazy year you’ve had. Then again every year for the past few years has been crazy. Full of highs and lows. Yet for every challenge that is sent your way you to seem to not only face it but thrive upon it.

The year started with a bang. You had an amazing opportunity to travel the world with someone who means the world to you and love dearly. Walking hand in hand you saw some of the most amazing sights you’ll ever see and have experiences that you will never forget. After having the privilege of travelling through Europe twice by yourself you thought countless times about how special it would be to see this sights with the girl of your dreams. She probably doesn’t realise how special this trip was to you.

Not content with just roaming the hills of Italy and the countryside of England to top the trip off you even managed to speak at a conference in London. This gave you the chance to meet with industry influencers in the recruitment and HR space from around the world and take your career to the next level.

After the excitement of January and February the following months were a really tough time. Family challenges reached an entirely new level. More responsibility was pushed your way. Work had usually been your release during times like this. Time to knuckle down and push to the next level. But your energy was being sapped by other avenues.

You also has the realisation that you were being limited by your current workplace and weren’t doing the best possible work. So you did what you do best, dug in and started to think about where your next opportunity could come from. Your hard work and dedication to personal development over the past few years meant you were ready to take up an exciting opportunity in a new space of digital marketing. Since taking this role in August you have thrived as you’ve had the ability to be a key decision maker and instigate change in a global organisation whilst still being able to balance all the other projects that you take on.

On a personal level you also reached a huge milestone this year. After living independently in Far North Queensland for two months in 2010 you set yourself the goal of leaving home in 2011. This was a tough decision as you felt your three younger brothers and single mother relied so heavily on your contribution (both financially and emotionally) and your support. But you knew that trying to be everything for everyone wasn’t sustainable any longer. So in July this year you moved out with one of your mates from school, you two couldn’t be anymore different but your differences make living together a laugh and quite easy.

For a long time you read a lot about young entrepreneurial types living their dreams and believed that organisations could generate profit whilst still working with a purpose beyond money and actually creating social change in the community. So I congratulate you on opening up your own consulting and speaking business whilst also volunteering as a social change entrepreneur. I know you didn’t think you’d have this opportunity to do all this great work so young but that’s no reason to feel guilty about the opportunities that have presented themselves because of your hard work and dedication. Feeling guilty will only hinder your chance to create real change in this world.

You’ve always had the ability to use your own inevitable death as a motivator for life. This was probably due to the fact that you attended far too many funerals in the first 15 years of your life and had to deal with the death of your best friend in primary school due to cancer. You read an article recently written by somebody who worked in palliative care about the top five regrets of the dying.

1. I wish I’d had the courage to live a life true to myself, not the life others expected of me.

2. I wish I didn’t work so hard.

3. I wish I’d had the courage to express my feelings.

4. I wish I had stayed in touch with my friends.

5. I wish that I had let myself be happier.

Over the past few months you have struggled with two of these regrets and you know exactly which ones they are.

So what are you going to do differently in 2012? I’m hoping that you took action and weren’t paralysed by change to ensure that when you open up this letter you can read it knowing that you have ticked all five of those boxes in 2012.

Good luck and don’t forget that I’m proud of you.

It’s opening night but who’s invited? + Pay A Blogger Day

Seth Godin wrote an interesting piece last night about the difference between the people who will wait for reviews or the cheap discounted seats compared to those who will turn up on opening night not knowing what to expect or purely because you’ve already earned their trust.

So this post is just a quick one to say thanks to all those who read my blog not knowing what to expect but willing to come along for the journey.

I’d also like to pay a special tribute to my true fans. These are the people who have put their money where their mouth is and subscribed to my blog. These are the people who leave comments on every post just to let me know that they’re still there reading and waiting for my next post. I wouldn’t have had the inspiration to turn the blog into what it is today without the support of my true fans over the past couple of years.

So on International Pay A Blogger day I’m not asking for a donation or a helping hand. Rather I’m just asking that you leave me a comment to let me know what you’ve enjoyed reading over the past two years and what you’d like to read about in the future.

Because without an audience this would simply be an internal monologue.

#TruAustralia

Bill Boorman has blown up the traditional conference and thrown away the rule book. His TRU events have become a global phenomena. TRU is now truly global with unconferences having taken place in the United Kingdom, Holland, America and most recently a couple of weeks ago in South Africa and attracted about 220 attendees. Topics are deconstructed and conversation goes where the discussion flows, which is sometimes onto a completely new topic. The focus is purely on the audience. The audience are active participants, there’s lots of discussion, debate, sharing of ideas and opinions, and getting off one’s seat and moving around.

The Recruiting Unconference (#truAustralia)  

The first ever #TruAustralia comes to Melbourne next Friday. To get more people to experience an UnConference and have more concurrent tracks running, Bill has dropped the Un-price to AU$150 +GST – which in my opinion is the best value for money professional development you can buy.

How would I know? Because I led a track at #TruLondon in February this year alongside online megastars Laurie Ruettimann and John Sumser. It was an incredible experience. I learnt more about the industry and the profession in those couple of days then I did in three years at university. The networking opportunities were the best I’ve experienced to date due to the nature of an UnConference and I’ve made life long friends from the experience plus did I mention the fact that I spoke at a conference in London!

There’s no powerpoint and no presenters, only track leaders. It’s worth attending #truAustralia just to see how amazing an UnConference can be. After attending one I assure you that every other conference you attend will never feel the same.

Networking won’t kill you…. Or will it?

Networking won't kill you. But this might!

Networking doesn’t come easy to everyone. In fact my first networking experience nearly killed me. I’ve had a few enquiries recently from people who wanted to learn a bit more about my approach to networking so I thought I’d start by sharing the story about my first ever networking story and then follow that up with another post with some tips on how I capitalised on this event. 

How my career in HR nearly killed me. 

I find the fact that I mentor young students on their career paths quite ironic as I didn’t follow a career path myself. But after young professionals hear my story & how I have shaped my career path, I truly think it inspires them to take control of their own career and know that anything is possible.

After finishing High School in 2006, I got my dream offer of a Bachelor of Business at QUT in Brisbane, Australia. It had awards from all around the world and is recognised globally as a great university to study business. To say I was excited was an understatement.

Fast-forward twelve (12) months and I had managed to completely screw my degree up. I spent the first year of university chasing girls & drinking in the bar instead of attending lectures. I managed to scrape through six (6) passes and two (2) conceded passes in my eight (8) subjects. I originally thought marketing was the major for me. But after not really shining in any of the first year subjects (marketing, management, accounting, statistical analysis, business law & ethics etc) I was at a loss at what to do in my second year.

After a quick chat with my father he told me to go with a stable career like Finance. It was at that stage that wisdom from a past life kicked in. I told him ‘Dad as stable as that career might be I just don’t like numbers. I don’t enjoy numbers & regardless of the job prospects or the potential earning capacity of the job, I just couldn’t do it. It doesn’t inspire me.’ He asked what other majors were on offer. I said ‘what about this thing called Human Resource Management.’ Dad looked at me & goes ‘I think you’d be pretty good at that. Give it a shot.’

So now it’s the start of 2008 & after really enjoying my the first three weeks of lectures & being quite excited about the role that HR plays in organisations, I had another one of those moments when past wisdom kicked in. I knew that I needed work experience for two reasons.

1. To apply what I was learning to the workplace

2. To boost my resume & employability after the car crash of a first year

So when I went up to the Lecturer after class to ask how can I try to get work experience, she looked at me and laughed. First, you have to cut that hair; and second, you have to network. To understand why I needed to visit the barber, here is a picture (guaranteed to make you laugh and smile) to explain how much of a HRockstar I looked back then…

So one week later and hair still at the same length, maybe even a little longer, I decided to attend an AHRI (Australian Human Resource Institute – Similar to SHRM for US folks and CIPD for UK folks) event and try my hand at networking. I did a bit of research and read it was polite to have some food/drink in the left hand and the right hand free for handshakes and business cards. I was a bit nervous so every time the waiter came around with food I just took some and kept meeting and listening to peoples’ stories. This is probably a good time to let everyone know that I’m allergic to seafood.

Whilst talking to a nice man about a potential HR internship available in the company he worked for, I slipped into my mouth what I thought was a vegetable dim sim. As I was nodding my head enthusiastically about the opportunity available, I started to feel my throat swell up. I was starting to panic. The two friends who didn’t want to be there and were attending merely for moral support noticed that I didn’t look right. As I was writing down my email address, I felt it close in more and I started to feel light-headed. I quickly thanked him for his time and managed to mumble out that I look forward to hearing from him.

I was now racing down to the elevator out to fresh air and explained to my friends what I thought had happened. I tried to walk back to where I parked my car in the city but could only make it about half way there when I started vomiting. What made this more embarrassing is that it was a Wednesday night, I had stopped right in front of a pub, and was vomiting at 7pm. I was now being called a drunk by cars as they drove by. After making my way to the hospital via an ambulance due to having an allergic reaction to seafood, I was back on my way home a few hours later. After all that, I was very glad that three weeks later after an informal interview and my long hair still in tact, I was offered the job.

2009 came around and I knew I had to keep thinking outside the box to be an attractive candidate to employers. I took up the Presidential reigns of the HR student group at QUT, was working three days a week in a large corporate HR department, had just purchased my first ever business cards, had an 80% complete LinkedIn Profile, and was networking like crazy and loving every minute of it. My marks were improving dramatically and I started to realize that I had a passion for all things on the ‘softer side’ of people management. Recruitment, attraction, retention, engagement, training, onboarding, change management, organisational culture and talent management were words that really excited me as I continued my own forms of professional development by reading books, blogs, and buying HR professionals’ coffee so that I could network with them and learn as much as I could about the profession!

All of this work paid off as I graduated with a Bachelor of Business with a major and extension in Human Resource Management in November 2009. In February 2010 I was offered a position in an HR Graduate Program beating over a hundred & sixty other HR Graduates.

That wasn’t enough though as resting on my laurels is not what I’m about. After finding a job that I love and am passionate about, I found myself doing a lot of reading for my own professional development. I also started to find lots of professionals around the same age as me (21) asking questions about my journey and breaking into HR. It was at this time that I decided to try my hand at sharing my knowledge through bloggingTwitter & public speaking.

Since then I’ve also learned the importance of having an online presence and the Google search. Whilst having a unique name such as Damon Klotz was great for SEO, I wanted more than that. I started reading about branding on a corporate and personal level. So I thought to myself what do I stand for. It was a combination of my dress sense, my long hair (it’s a bit shorter now), my loud personality, my need to voice my opinion with an amplifier (my blog/twitter), as well as my desire to bring change to my profession that The HRockstar was born! So The HRockstar is here to stay. I love my work; my networks from around the world and my love of travel (spell my name backwards!). I was lucky enough to be able meet some amazing thought leaders at #TruLondon in February where I also got the chance to speak and make my international speaking debut. When I consider the cataclysmic changes my life has witnessed from 2007 to 2011, I can only look to the future with anticipation & the glint of desire in my eyes.

So in the last three (3) and a bit years, I’ve learned a hell of a lot including not to eat seafood even if it’s polite and that ladies and gentlemen is the story of how my career in HR nearly killed me!

TEDx Youth Brisbane 2011

Are you an inspiring and passionate young individual based in Brisbane? The you’ll be pleased to know that TEDx Youth Brisbane is back again for 2011 and just around the corner!

Damon, this sounds great but what is TED? 

TED is a nonprofit organization devoted to Ideas Worth Spreading. Starting as a four-day conference in California 25 years ago, TED has grown to support those world-changing ideas with multiple initiatives. The annual TED Conference invites the world’s leading thinkers and doers to speak for 18 minutes. Their talks are then made available, free, at TED.com. TED speakers have included Bill Gates, Jamie Oliver, Al Gore, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Ngozi Okonjo-Iweala, Isabel Allende and UK Prime Minister Gordon Brown.

The TED brand has gone global over the past few years and is a constant source of inspiration for change makers around the world. I’ve spent many an hour devouring TED videos online and discussing my favourite talks over a few cold beverages with friends.

TED has also started a sort of movement of what people who dub themselves ‘tedsters’. These idea hungry elite have generated quite the buzz around town.

So when is TEDx Youth Day?

TEDxYouth@Brissie, where x=independently organised TED event, will take place on Sunday the 20th of November at the The Edge which is apart of the State Library of Queensland and will combine some of our favourite TEDTalks videos from conferences around the world and live speakers to spark deep discussion and connection among Brisbane’s youth aged 16-25.

What are you waiting for?

Registrations are open now!

Look forward to seeing you there!

The afternoon the @Holstee manifesto found me.

There’s two kind of people in the world. Those who scribble down quotes and then those who don’t. No wait. There’s three kind of people in the world. There’s those who scribble down quotes, those who don’t and those who try to determine how many kinds of people there are in the world.

I am one of those people who scribbles down quotes. I’ve being turning my diaries and leather bound notepads into a collection of quotes and snippets of my random thoughts for quite a few years now. With the invention of the interweb and all things digital I find myself stumbling upon hundreds of great anecdotes and life sayings. But most of these are tucked away in a word doc that I save on a USB that I misplace in a location that I can’t remember.

But I remember this afternoon vividly. It was a Thursday around 3pm, I was going about my day trying to wrap up a task that I’d be working on. My brain was sort of aching for a break. It needed some juice, so I took the equivalent of the modern day smoke break and decided to check in on my social networks. I was completely unaware of the impact that this 10 minute juice break was going to have.

I was scrolling down into the deep depths of Facebook with nothing really taking my eye. Picture after picture and update after update. I was going to give up and just get back to work but then I saw it. A picture that was talking to me before I’d even read it. It was begging to be read with its clear design made up only of black and white and an intriguing font that was begging to see the light. Each and every word resonated with me. At first I was disappointed that I didn’t write it myself but then I smiled as I realised that we are not as different as we all like to think we are. There are others who aspire to live life like this. You can spot them when your travelling and tell who they are a restaurant. They are the ones with their eyes wide open and their palate experiencing a plethora of new tastes whilst they wash it down with a smile as they share this experience with a mate.

The guys at Holstee have now turned my beloved manifesto into a video. I hope you enjoy it as much as I have!

#SOSU11

The Australasian Sourcing Summit kicks off today in Sydney. I’m looking forward to hearing from some global thought leaders in this space and to learn more about talent communities and integrating social media into your efforts.

I’m live blogging the two days and you can read all about it here - http://sosu11.posterous.com/

Don’t forget you can follow all the tweets here!